When I sat down to begin the process of designing Emily Alder I contemplated for days about what direction I wanted to go. I had always kept my CBI brand simple with whites, neutrals and pinks. I thought about going in a different direction, completely reinventing a myself. But in the end, that style was true to me. I have always been partial to all white, whether it be a clean piece of paper or an entire room. Along with the clean white base I wanted to continue to use the watercolor pattern I developed and used in our wedding invitation suite. At the core I want Emily Alder to be an extension of CBI. With that decision I started collecting images that I wanted to combine going forward with the brand.

Combing the delicate watercolor with natural elements that have always held a deep connection with me and tender moments that I cherish is where I drew from. A romantic color palette combined with natural wild elements of the sea and nature.

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Just sitting down to type this is rough – like running into the ocean not knowing how cold the water might be. But you’re ready to try no matter how freezing the water is. I’ll admit it’s hard not to doubt myself as I think of starting on this journey again.

In 2010 I started writing at Could Be Interesting, a place where I would share family stories, collect inspiration, and work through my ideas. Created on a whim with no specific focus, it quickly turned into a obsession. A healthy one, I like to think, that might be debatable if you talk with my family. I craved the time I could spend working on my writing and crafting. After years of commitment to CBI, the time I was able to dedicate to the blog began to diminish. I was pregnant with twins and had a 2nd grader who needed my attention and love. So as time passed, CBI drifted in the background. I felt the emptiness of not having that outlet, but couldn’t bring myself to sit down and really get back into it.

And then one day it was all gone. Thousands of images. Words. My hours. Gone.

Something had hacked through all my work and my server lost everything.

It felt like a sign. I had hit a place where I wasn’t able to be as invested as I wanted to be and the loss of everything told me to take a step back and reevaluate. I missed it, the writing, the creating. The moments I would steal in the morning or evening to express myself, but I had a bounty of other things going on that needed my focus. Always in the back of my mind was that I wanted more. I wanted more for myself.

And here I am – giving myself more – putting it out there and taking the plunge once again.

EMILY ALDER // is an extension. It is not a fresh start because I am still that girl who sat down and started writing CBI. Rather it is a continuation of that idea in a new form: sharing family stories, poking fun at myself, learning lessons, driving creativity, and thriving in life. I am not sure where this all will take me, but I know I have to try.

If you’re reading this, thank you. Thank you for taking the time to support my new adventure. I hope you enjoy it along with me.