When I sat down to begin the process of designing Emily Alder I contemplated for days about what direction I wanted to go. I had always kept my CBI brand simple with whites, neutrals and pinks. I thought about going in a different direction, completely reinventing a myself. But in the end, that style was true to me. I have always been partial to all white, whether it be a clean piece of paper or an entire room. Along with the clean white base I wanted to continue to use the watercolor pattern I developed and used in our wedding invitation suite. At the core I want Emily Alder to be an extension of CBI. With that decision I started collecting images that I wanted to combine going forward with the brand.

Combing the delicate watercolor with natural elements that have always held a deep connection with me and tender moments that I cherish is where I drew from. A romantic color palette combined with natural wild elements of the sea and nature.


This was probably one of my favorite parts of the process. Looking through images that resonate and combining them. Creating an inspiration board is always… well inspiring.

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