INSPIRATION

When I sat down to begin the process of designing Emily Alder I contemplated for days about what direction I wanted to go. I had always kept my CBI brand simple with whites, neutrals and pinks. I thought about going in a different direction, completely reinventing a myself. But in the end, that style was true to me. I have always been partial to all white, whether it be a clean piece of paper or an entire room. Along with the clean white base I wanted to continue to use the watercolor pattern I developed and used in our wedding invitation suite. At the core I want Emily Alder to be an extension of CBI. With that decision I started collecting images that I wanted to combine going forward with the brand.

Combing the delicate watercolor with natural elements that have always held a deep connection with me and tender moments that I cherish is where I drew from. A romantic color palette combined with natural wild elements of the sea and nature.

Emily-Alder-Mood-Board

This was probably one of my favorite parts of the process. Looking through images that resonate and combining them. Creating an inspiration board is always… well inspiring.

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